Fundamental Theorem Of Arithmetic 

Firstly, we have the concept of prime numbers, because, for example, 72 is not prime because it can be written as 6*12. The number 12, however, cannot be written as the product of two other numbers, so it must be, in some sense, in this system, considered to be prime. Similarly 18 is "prime" in this system.
Now think about 216. We can write that as 12*18, as you can check, but we can also write it as 6*6*6. We have written 216 as the product of "primes" in two different ways.
Something has gone wrong.
Now, obviously, the something that's gone wrong is that these aren't really "primes" in the sense we usually mean, but in the complex numbers the usual primes aren't always primes either. For example, $5=(2+i)(2i).$
Some care required.
In this ring $6=2.3=(1+\sqrt{5})(1\sqrt{5})$ showing that 6 has more than one factorisation. A simple arguments about modulus shows that 2, 3, $1+\sqrt{5}$ and $1\sqrt{5}$ are all prime numbers in the usual sense, and this shows that in the ring $Z[\sqrt{5}]$ the unique factorisation of integers is not true.