The Beermat Entrepreneur
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The idea sounds special the first time it is mentioned - in the pub
It still sounds great next morning
It sounds even better when some initial work has been done on it
An experienced business person agrees to champion it
Your first customer writes you a cheque
A founding team of five able individuals commit themselves to realizing the idea
Your first customer is pleased by what the idea has delivered
Ten more customers found
Ten customers delighted by what the idea has delivered
You pass the Five Tests: market belief, sales, flow, sound organization, solid finances, people, ready and eager.
You achieve, fairly, the domestic market share aimed for in your market conquest plan.
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